The offer is one of the most critical components of your Direct Mail package. A mailing may be highly compelling in many ways in format, copy, selling strategy but it will only achieve its maximum potential when coupled with a sound offer.

Consumers love to get something for “FREE”, so be sure to have at least one coupon with FREE in the offer. Expiration dates give a sense of urgency for use, and since the magnet mailer stays up for 6 months to a year, (or longer) make sure the expiration dates are far enough out so that you get the best use of your money for the magnet mailer.