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A good Direct Mail piece should appear completely selfless. It's not about you. It's about what you can do for the prospect. It's not about your product or service. It's about what your product or service can do for the prospect. Never brag or boast. Always show that you understand your prospect's needs, care about those needs, and that you're in business to meet them.
Is it clear?
Is it interesting?
Does it speak to the recipient's needs and desires?
Does it pile on the benefits?
Is it concise? (By concise, we mean, does it avoid unnecessary verbiage in doing the job it has to do?)
Is it believable?
Remember, the purpose of all advertising is to generate believability. One exaggerated claim or bit of excess "hype" can lose your prospect's trust.
Is it totally, 100% about the recipient?
Is your logo on the piece?
Make sure that you are “branding” yourself and your company, so they will remember your logo and your name. |
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